Business Social Media Marketing Competencies For Success

Business social media marketing concept is a combination of social networking with a dash of business sense added to it. This therefore goes beyond merely adding up friend and gaining attention and just leaving it at that. Business social media marketing involves making productivity and profitability with your audience as you promote your business and products for their consumption.

It is important to know these thoughts when venturing into business social media marketing in order to avoid wasting resources setting it up unless you wish it to become just another leisure social network account:

The primary thing to do with business social media marketing is to know what target audience should be catered initially as well as where these audiences would be staying. The internet has many different online communities that cater to a vast number of interests. It is imperative to be able to achieve this first step in order to go on your way of getting hits and snagging followers for your market share.

Do not expect to hit it big overnight. Much like the saying that Rome was not built in a day, you are not an exception with your positive and hopeful ideals. Even the biggest business social media marketing companies did not strike gold in their first few moments of existence (though there may be one or two rare miracle stories of success). Experience is always the best support for a long lasting entity to exist properly. Falls and snags are always good for enrichment of knowledge on a first hand basis.

As you make your online content, keep in mind not to put so much information at one posting that it bores the heck out of your audience. Keep it simple and concise, direct to the point, and with a little dash of creativity. Since your audiences would definitely want a bit more than just what is initially posted, you should be updating your posts and online content often to keep them wanting.

Competition is supposed to be a healthy indicator for your business social media marketing strategies as you could employ a good path for their audiences to your website. By linking and networking with your business peers, you are promoting a healthy competition that promotes development for everyone.

Conversion of followers is your primary target in business social media marketing, quite a small deviation from usual peer collection happening most social networking sites. Conversion is what would cover for your business aspect and keep you afloat as you get to profit from sales and support from their patronage.

These competencies are a good start to make your head pop out of the water and into dry land where you could start planting your presence and reap rewards. Don’t forget to give yourself a good tap on the back if you successfully pull off your business social media marketing process properly.

Is Business Social Media Marketing Still Worth It?

Articles on the algorithm change on Facebook, Instagram, and Snapchat are circulating all over the internet. They say it has become harder for business to market online because the platforms aren’t like they used to be. The platforms are implementing these changes in an attempt to leverage the “social” in social media. This, however, does not remove businesses from the picture. Business social media marketing is still very well all the effort and money today. Here are some reasons why:

You Can Target Your Audience

The internet is a big place with over billions of users world-wide. Not all of them will be willing to purchase your product, so what’s the point of marketing to them? Facebook ads allow you to target a specific location and age range with specific interests so you can ensure that the right people are seeing your ads.

Facebook knows the activity of its active users, so instead of picking out your customers one by one, you can let the platform do it for you with ease. After you’ve set up your ad, it can be up and ready for your target audience to see.

It Can Add to Your Website Traffic

Simply by creating your own page on Facebook, you can increase your online presence greatly. Aside from SEO and PPC, social media is also an effective strategy for increasing your search engine rankings. Search engines are also considering social media queries since internet users are not only using Google, Yahoo, or Bing, but also social media platforms to look for answers. Adding a link to your website in your social media page will also allow more traffic to come in to your website than ever before.

Connecting With Your Customers Is Easier

Facebook is a convenient for when customers have inquiries about your products or services. Some will prefer to send you a message because they aren’t confident enough for a call, and it’d be too bothersome to go there physically. The message arrives to you in an instant and will allow you to do something to fix it quickly.

Furthermore, customers appreciate a company that is dedicated in catering to their customers when they are in need. This improves your relationship with your customers. If you are lucky enough, you may receive positive reviews on your page, and hopefully, this will pave the way to loyalty to your brand.

When building a good reputation online, reviews are a solid way of showing potential customers that your service is authentically excellent. Consequently, in times where there are bad reviews, it also comes in handy since it can help you in improving your services so that bad incidents don’t occur again.

The Return of Investment Is Simply Big Enough

Social media is free, even if you use it 24/7. Say, you spend money to outsource to a digital marketing firm to manage your social media accounts; the amount of revenue you’ll receive is far greater than the cost you’ll expend.

That and the fact that constant social media exposure is a long term investment, because you’ve got your name out there and people are more likely to remember you. So don’t be afraid be afraid to venture social media marketing.

The Competition Is Equal

Startup businesses have access to the same tools on social media that big businesses do. This levels the playing field for you. While it is true that they might have a greater budget allocated for social media marketing, both of you still have equal opportunities to gain popularity. If you have a content team that is creative enough, you too can make your posts viral like the big names in your niche or field.

Business social media marketing is a large part of everyone’s daily lives whether they are aware of it or not. That’s why doing business with it will remain effective for a long time. It won’t be going away any time soon, that’s for sure, so don’t be afraid to invest in it.

Small Business Social Media – Where Do You Start?

Small business social media starts with making the decision to be part of the conversation. Not as easy or cut and dried a decision as one may think. What are the factors involved in this process? The pros and cons?


  • Potential to raise my website page rank
  • Potential to find new customers or clients
  • Potential to make new business connections
  • Potential to reach my current customer base with new products or services
  • Potential to get customers talking about me or my company
  • Potential to find out what you are not offering to your customers that they want
  • Potential to have your own PR department consisting of your customers
  • Potential to get great reviews from happy customers
  • Potential to feel important because you have 15 followers! (Joking)


  • Time consuming
  • Energy consuming
  • Resource consuming
  • Costly
  • Don’t know what to say
  • Don’t know where to start
  • Don’t have any customers or clients to help you get started

The current trend in search engines is to use tweets and status updates, shares and reviews about you or your website as a piece of how they rank your site. So for no other reason, because of this you need to have at least a minimal social media presence. Facebook Business Page, Twitter account, Linked In, Yelp, Google Places and a You Tube channel. There are over 400 social media sites out there, but these are the 6 you should start with. Privacy is a concern, but you control what is seen and accessed, not visitors. Google and Bing utilize the share button as a strong indicator that people view you or your site as an authoritative site. Sharing is the highest form of social media flattery followed closely by reviews and links.

Don’t get lost in the hype over how well social media helps big business. Big business throws hundreds of thousands if not millions of dollars into their PR campaigns of which social media is a part. You don’t have that kind of budget and therefore all the great white papers on and case studies of big business success in social media just doesn’t apply to you. Focus instead on what you can do locally to effect a positive return on investment (ROI).

Local Social Media is a task that can consume time and energy of small business owners and be a drain on their budgets if not managed well. Just like any other small business task, managing is the key to success. So manage it, don’t let it manage you.

Start with picking someone in your company that will handle the day to day social media activities. Who will spend 15 minutes every day to either tweet something on Twitter, or retweet something, post a status update on Facebook or check the insights and activity. It doesn’t have to be you, the business owner. I recommend to my clients that they have someone else do the basics and leave the relationship building to themselves. Once you have established who, decide when. Facebook marketers are notorious for posting multiple times a day and losing their audience. Twitter feeds can and often are more than once a day without being annoying, while Linked In may be once a week or even every two weeks. Here is how we set up our clients:

  • Linked In – Business Owner ONLY! Once a week unless involved in an ongoing discussion that has benefits for your company.
  • Facebook – Employee when posting general info, owner when discussing more detailed things. Remember if you aren’t the one posting let you followers and fans know that someone else is. Never let them think it is you if it isn’t. Once a week can be enough as long as your fans know what day and what time they can expect your update.
  • Twitter – General Tweets for the company can be done by an employee on the Business Page, but we suggest that the Twitter page name be the company name with the profile picture and bio being that of the owner. And the owner should use Twitter to build relationships with other business people not so much as a customer relations tool. Twitter is very personal and should be handled like you are just standing around the office water cooler shooting the breeze, not as a sell. sell, sell site.
  • You Tube – Videos about the product or service you offer. When appropriate the owner should at least narrate. But can be delegated to an employee.
  • Yelp, Google ad other “places” sites where people can review. Employee level work, mainly in setting up the site.

The next step once you have delegated who does what is to determine which accounts you need. We set up 6 main accounts for clients and let them choose which others might work for them with our thoughts on each.

Setting up each site can be a little cumbersome and time consuming but well worth it.

  • Facebook – 5 – 10 minutes
  • Twitter – 15 minutes
  • Linked In – 30 minutes (this is your business card, don’t skimp)
  • You Tube – 30 minutes
  • Yelp – 20 minutes
  • Google Places – 30 – 45 minutes

So the set up takes a little time, one person could get it all done in a morning or by the end of the week if they took on one a day. You can hire firms to set them all up, average cost is about $100- $150 per account depending on how elaborate you go. $500 – $1000 or in house depends on your budget. I believe in using professionals but have seen some great set ups done in house.

Set daily tasks for Twitter, Weekly for Facebook, Linked In and You Tube. Set 30 day, 90 day and 120 day goals for what you want accomplished in those time frames. Don’t worry about ROI like you do with conventional marketing and advertising. ROI in small business social media is rarely a dollar for dollar return but more likely the building of solid long term relationships that turn into referrals.

  • A daily task goal for Twitter may be just following others in your field. Listening to their conversations and where appropriate, join in.
  • Weekly for Twitter may be to have added 25 new followers per week.
  • Monthly might be getting an equal number of followers to follow you back.
  • Facebook should be a planned out weekly, monthly and quarterly marketing campaign that includes your fans and customers thoughts and ideas.
  • Linked In starts with building on current connections and strengthening them. Who do you know and who do you want to know?

Small business social media should be treated like any other aspect of your business. Manage it, review it but most of all be consistent. Don’t open an account and then forget about it. You didn’t open your store and then forget to reorder inventory. Stay on top of it and it will over time – 6 to 12 months – pay off.