How To Hire A Small Business Social Media Manager – YUP You’re Going to Need One!

Social media is the latest cutting edge form of business marketing and networking. As a small business owner, you need to take advantage of all of this opportunities. It allows you to directly communicate with the consumer and keep up with changing trends in your market. There are many platforms that you can take advantage of. These include websites and blogging sites, networking sites such as Facebook, video sharing sites, customer review sites and even podcasting sites. But how do you manage all these, when as a business owner your plate is already full thanks to other managerial and executive tasks? This is where a social media manager (SMM) comes in.

A SMM is a professional who is tasked with the responsibility of managing the many profiles you have created or want to create for your business. This means that it’s their job to assist you to create business profiles on the various sites and manage the content posted on those profiles. They can also handle customer service such as answering customers’ questions as well as managing your business’ reputation. You will also get clear explanations on how different platforms work and how they are interconnected.

So, what do you need to consider when hiring a small business social media manager?

1. The ideal SMM is a strategist. This means the person you hire to be your manager must be able to explain to you how they intend to run your marketing campaign. They must have vast experience running digital campaigns and of course with a track record of success.

2. A good SMM is passionate about technology. Social media and technology go hand in hand. As such, a good manager will always know what the latest technology is as this allows them to make progress in the field..They will know what the latest gadgets, apps and inventions are. If you are interviewing a small business SMM who does not seem to care about technology, please run in the opposite direction.

3. A good choice for your SMM is someone who has organizational skills and is knowledgeable. As earlier mentioned, there are many different platforms a small business can use to their advantage. Avoid SM managers who seem to think that Facebook is all there is to social media. Change is consistent in this environment, it can be very challenging to keep up with all of the changes on each and every platform.

When choosing a manager, keep in mind that the person you choose is going to be the face of your company as far as SM marketing is concerned. Therefore, choose someone with business understanding and someone who is able to communicate well with existing and potential customers. An excellent SMM is able to spot opportunities and help you turn those opportunities into profits for your business. As a business owner, you already know that the online consumer holds a lot of power as far as making purchases is concerned. Don’t let the opportunities presented by social media platforms pass you by.

Business Social Network

For businesses, social media is no longer a component of their overall marketing strategy – it’s the background against which all businesses compete. The fact that more than 81% businesses now have a social media presence can give us some idea of the importance of social media for most businesses.

The term business social network can mean either a company’s attempt to connect with its customers online or specialized business networks that allow companies to network with other businesses, build relationships and partnerships and learn from more experienced marketers online. There are now a number of websites that offer you the ability to connect and share with people in the same industry. These networks can help you gather valuable contacts for growing your business. They can also offer useful insight for creating and making use of important business opportunities.

Until very recently, the only places that offered networking opportunities for businesses were seminars, trade shows and other similar events. Whether a company wanted to offer a product or a service that helped other businesses perform better in the marketplace or simply wanted to connect and build relationships with other businesses, the only way for them was to attend one of these events and try to build relationships with people from other businesses. This is a far cry from an online business social network that allows them to just join a website, create a profile and then start browsing through the list of businesses they can connect with. Instead of two-day workshops, they can now stay in touch with the businesses they connect with throughout the year. Additionally, the networking opportunities are not limited to a particular geographical area – they can connect with anyone they want throughout the world.

Social networks that allow businesses to communicate directly with their customers are just as important for businesses as the business social networks that allow them to connect with other businesses. Fans and followers on social networks are extremely important not only because it allows them to stay in touch with their fan-base and communicate with them without the need to involve any other media channel or “facilitator” but also because if they’re able to raise the level of engagement of their users, they can usually enlist their help in finding new business opportunities. Additionally, these fans usually start offering support on social networking sites on their own, answering questions and helping with any issues that the new users might be facing, offering new opportunities to the companies or the brands to create value for both the customers and the company.

Business Social Networks – Social Media – Social Networking and You

Business social networks, it seems that everywhere we turn we hear people talking about them. Almost everything you read on and off line has the words social media, social networking, social platforms, social something in the copy. You know they, the social platforms, are “out there” yet what are they and what do they mean to you? Despite their varied and often very strange names, they all have one thing in common.

What they have in common is a way for people to connect; it’s that simple. Ever since the first humans started walking on earth, they wanted to connect and communicate with each other. Social media and social networking are the current evolution.

Think about it. If you go back in time, you read about villages, tribes and communities; celebrities have fans, leaders have followers and we have friends. The online social revolution merely moved those entities online. This may be the digital age yet, more than ever, it is the relationship age.

On Facebook you have “friends” for people and “fans” for business pages while on twitter you have followers. Depending on the network, there are groups, lists, communities and other such terms. While personal and business Blogs tie it all together. These social structures exist because of common interests.

Back in 1990 John Guare wrote a play popularizing the long held theory of “Six Degrees of Separation” first developed in 1929 by Frigyes Karkinthy. This theory held that everybody on this planet is separated by only six people. Today, I venture to say, that six degrees is probably closer to the three degrees that Milgram postulated for the population of the United States.

In fact, LinkedIn, the business-oriented social networking site launched in 2003, is all about connections. It operates on the concept of how many connections you are away from the person you want to communicate with thus it encourages people to pass messages via first degree connections to first degree connections. And it further encourages all its user to reach out the the 2nd and 3rd degree connections to expand the network.

On twitter, according to a study released in April, 2010, by the social media monitoring firm Sysomos, the average distance is 4.67.

Facebook’s numbers fit squarely within the six degrees before the application was removed in 2009. Though it only measured 5.8 million users who chose to participate, nonetheless the average was 5.73 degrees.

Enough of the statistics, let’s get to the Why.

Business Social Networks, Social Media and Social Networking are today’s fabric of connection. More than ever before, people are reaching out to connect with people-no matter the age. From young children to great, great, great grandparents people want to connect with others. Why are they there? They are asking advice (78% of people trust peer recommendations vs. 14% advertisements), easing loneliness, reconnecting with family and friends, seeking employment, looking for business partners, doing research, educating themselves, learning a new skill or hobby and the list is endless.

Traditional business bureaucrats are have a difficult time embracing online business social networks as the real deal. Yet, they are beginning to throw millions of dollars at the social media platforms in hopes that it is. Social media marketing is in its infancy and as more serious networkers and responsible affiliates get into the game the growth is going to be unbelievable.

Social Media marketing is bringing the world to you wherever you may be. What a way to live. Will you open the door?