Social media isn’t anything new. Odds are, you probably already have a personal Facebook or Twitter page to interact with your friends and family. Why not leverage these social networks for your small business? In fact, any serious entrepreneur, who wants to see their business take off, needs to include social media as part of their marketing campaign. The basic principles are the same as personal use, but with a few exceptions
Use The Right Social Media Account
As you would guess, it isn’t as simple as creating an account and posting to your heart’s content.
Remember, you are an entrepreneur and running a small business. You’re not just an individual anymore. For Facebook, you should start a business page which you can create under your personal Facebook account. All posts you make to your page, will be made under the name you choose. For instance, a writer may choose to use their pen name versus their real name to make posts. You can still send out posts to all your friends and family, but when customers search for you, they find your business page, not your personal account.
Some entrepreneurs, who own multiple businesses, use multiple business pages, with different pen names for each different business, selecting the pen name to appropriately reflect that particular brand. Other entrepreneurs prefer to use their real name across all their brands, or marketing funnels.
For Twitter, it is recommended to create a business account or, if applicable, separate accounts for each business. All tweets for your small business will be made from the specified business account.
If you find yourself having problems keeping up with the different logins for Twitter and Facebook, consider a service such as Hootsuite to easily manage all your small business social media accounts in one place.
Keep Social Media Posts On Topic
While it’s great to post the random fun, inspirational or otherwise off-topic post to build rapport with your customers, your fans and followers will generally prefer topics related to your business.
An entrepreneur should focus on topics which promote products, tell followers more about the business, and tease about upcoming products and links related to the business. Once again, these business accounts are not personal, they should be mostly business related.
And, in fact, entrepreneurs get quite creative in their business marketing approaches. It’s always best to put yourself in your customers’ shoes and then, think about what you would want to see from your favorite companies, to help determine what your customers want to see from yours.
Avoid Controversy in Social Media
No matter what you do with your small business social media campaign, make certain you avoid controversy. Savvy entrepreneurs know that nothing will kill your campaign quicker, than posting on controversial topics. Stay unbiased whenever possible. Think of it as a first date. Politics, extreme religion and strong personal opinions are best kept to yourself.
Make Your Small Business Social Media Campaigns Interactive
The entire point is to interact with your fans and followers. Answer their questions should they ask. Respond to comments, both positive and negative. Just remember to keep any negative responses as positive and professional as possible.
The more you interact, the more successful your social media campaign will be. In fact, a smart entrepreneur doesn’t just sit back and wait for questions to be asked. Instead, savvy entrepreneurs ask questions of their fans and followers to stimulate conversation, uncover needed information, determine their most pressing needs, provoke thought, and simply get to know their fans and followers better.
Bonus Tip: Have Fun With Your Small Business Social Media Campaigns
Calling all entrepreneurs: here’s your chance to get really creative and have a ton of fun while at the same time building your small business and creating a solid presence on the Social Media scene.
Sponsor contests with creative prizes to get people to participate, interact and learn without realizing it’s work! A great idea is to include all your various social media platforms in the contest, so the entrants can be broadly exposed to your brand.
This is all part of building a loyal customer base.
When you’re ready, Elite Entrepreneur is there to help guide you through your entrepreneurial journey. After all, before you create that business page, you’ve got to turn your small business idea into a huge business reality!