How to Implement a Business Social Network

A business social network is used to unite the global workforce of an organization on a single platform where they can communicate and work on projects. It is essential to create secure threads, context-rich discussions as well as real time collaboration between co-workers of an organization.

Essentials of a Social Community Site:

You cannot launch a social network without first carefully considering how you will roll it to the employees. To make the most of the business social network, these are a few points to keep in mind.

Enlist Your Top Executives:

Get some of your top executives to get involved by posting messages of encouragement. It is crucial for company executives to be active on the social network. Conduct peer-to-peer meetings and training sessions for the employees of the company before the launch.


By using applications and conversations that people use every day, employees are more likely to contribute on the business social network. You can do this by adding systems that are used by most of the employees, for example, the business intranet and CRM system.


By adding training material and conducting classes in order to help the employees get used to the new tools and the system that is used you can help them get better at their work.

Set an Example:

The most effective way of making sure that the business network system a success is to identify the best users of the system and enlist their help in mentoring the other employees. Always showcase the most effective users of the system to encourage other employees.

Make it Fun:

Different organizations have different work ethics. By creating contests or small competitions that will keep the employees engaged, you can actually improve employee performance and make things fun at the same time.


Once you have a clear goal and platform, the next step will be to work on the content. Strong content is what drives traffic towards a site. For a business network, it is important to have some of these key features. Remember to include blogs, photo galleries, site search bars, activity updates, job portals and user-to-user messaging services.


Business networks are popular platforms which aid in the sharing of information, communication and interaction of a company’s employees over the internet. There are over half a billion users of these networks and those numbers are increasing rapidly everyday which is making it one of the mainstream topics for analysts and economists alike.

The technological and infrastructural attributes of a business social network are the reason why this medium has seen impressive success. By using these technological developments, businesses can look forward to healthy market success in the future.