How to Take Charge of Business Social Media

Is your business social media unruly, ignored or scary?

Too many businesses jump into social media then ignore and neglect the profiles, leaving many important elements blank or incomplete.

Take important business minded profile management steps right now – today to bring your business social profiles back in line to the original goals you set up. Rolling dice and taking a chance is okay, make yours an informed gamble.

Business savvy, responsible social media management steps and shortcuts you can take care of right now:

  • Update your business company profile with a photo, phone number and address
  • Feature business awards, certifications, testimonials, what customers say about you – use a direct quote if you can
  • Photos are interesting, post interesting shots of you, the location and your product
  • Get product and service pricing on your social network sites, in a narrative or call to action such as call me for a quote at 555.555.5555 place your obvious phone number right there
  • Tell your customers about your social media outreach after you’ve read it twice and seen it on many browsers IE, FireFox, Safari, Chrome, and two mobile phones
  • Get the word out there, shake some hands, use your word of mouth
  • Provide the social site information on receipts
  • Delete all spam from your comments and posts
  • Monitor all business social profiles, delegate the task to someone with good business and common sense
  • Set up a weekly posting calendar, schedule posts in advance of sales
  • Don’t overwhelm customers with too much information
  • Never complain about nothing, no one and no body ever
  • Smile and roll those dice
  • Strive to post two to three times per week on social networks, share news, tips and suggestions, give great advice, try a contest or two
  • Read the competitors social media profiles at least weekly
  • Respond to comments as soon as they’re seen. Say thank you, please and you are welcome to compliments
  • Respond to negative comments immediately. Respond with a simple sentence such as, let’s see what we can do to help resolve this, please contact (email address or phone number)
  • Followup comments received by providing comments of your own
  • Seek engagement of customers by asking questions such as, “Have your heard…”, “Did you know that…”, ask about the readers opinion, strive to receive feedback

Stop allowing business social media to be unruly, ignored or feared today! Business that ignores social media ignores opportunity. It’s right there – take it!

How to Implement a Business Social Network

A business social network is used to unite the global workforce of an organization on a single platform where they can communicate and work on projects. It is essential to create secure threads, context-rich discussions as well as real time collaboration between co-workers of an organization.

Essentials of a Social Community Site:

You cannot launch a social network without first carefully considering how you will roll it to the employees. To make the most of the business social network, these are a few points to keep in mind.

Enlist Your Top Executives:

Get some of your top executives to get involved by posting messages of encouragement. It is crucial for company executives to be active on the social network. Conduct peer-to-peer meetings and training sessions for the employees of the company before the launch.


By using applications and conversations that people use every day, employees are more likely to contribute on the business social network. You can do this by adding systems that are used by most of the employees, for example, the business intranet and CRM system.


By adding training material and conducting classes in order to help the employees get used to the new tools and the system that is used you can help them get better at their work.

Set an Example:

The most effective way of making sure that the business network system a success is to identify the best users of the system and enlist their help in mentoring the other employees. Always showcase the most effective users of the system to encourage other employees.

Make it Fun:

Different organizations have different work ethics. By creating contests or small competitions that will keep the employees engaged, you can actually improve employee performance and make things fun at the same time.


Once you have a clear goal and platform, the next step will be to work on the content. Strong content is what drives traffic towards a site. For a business network, it is important to have some of these key features. Remember to include blogs, photo galleries, site search bars, activity updates, job portals and user-to-user messaging services.


Business networks are popular platforms which aid in the sharing of information, communication and interaction of a company’s employees over the internet. There are over half a billion users of these networks and those numbers are increasing rapidly everyday which is making it one of the mainstream topics for analysts and economists alike.

The technological and infrastructural attributes of a business social network are the reason why this medium has seen impressive success. By using these technological developments, businesses can look forward to healthy market success in the future.

Five Simple Business Social Media Marketing Steps

The internet is a fast and ever evolving place that requires guile and vigilance, backed up with the basic skills to stay identified. Since you are in for business social media marketing instead of just merely getting new acquaintances, you may as well make good use of social media to gain profitability.

To be highly successful in your endeavor, here are five basic steps to achieve prominence, maintained presence, and a healthy business social media marketing experience.

One key thought that should always be incorporated with business social media marketing is to be able to reach the target audience and keep that audience wanting more of you as time progresses. To target in this regard is to know what websites to look for them rather than just spamming away blindly at random websites, hoping to gain attention from unrelated audiences. Much like music, not everybody watches a Justin Bieber concert, nor even digs Metallica for that sort. Advertising with the right people for your product is one of the first things you should master.

While occasional flukes happen that goes with some success stories, the success of almost every other business social media marketing company lies in years of experience in handling the ins and outs, the harsh competitive environment, and the fickle minded audiences. Don’t’ get too worried though. Flaws and blunders teach you best in terms of gaining skills on a first hand basis. The reason why these guidelines are about is to make sure you do not get yourself into foolish blunders which you could have done without.

When making your post, do not make it look like it is the end when it was first posted. This puts a dead end to your career as an audience getter. Continuous updates on your posts makes audiences hooked up for upcoming information. Content development therefore is an asset for this situation.

Contrary to what others may think, networking with other similar businesses is not that bad, especially since it allows you to have your gates open for their audiences. You may win some, and then lose some audiences in the process, but then again it teaches you how to extend your effort in devising ways to have things go your way.

Since this is business social media marketing you are not out to get the most followers and just be merely popular. This isn’t social networking that many subscribe to and just leisurely post away stuff. Your goal is to create conversions and followers, not friends and acquaintances only.

Keep in mind that business social media marketing involves the basics of social networking with an added business aspect which makes it a little more complicated to have. Nevertheless, the rewards make it truly worthwhile.