Business social media marketing companies who are in their pioneering year of operation would most probably have one thing in mind: how is social media faring nowadays, and what is the trend that should be watched out for? Since the internet is evolving quite randomly, it is important to have a foresight to secure your business in the years to come.
In one of the studies conducted recently, there were five major outcomes and trends which were observed. Here they are for your convenience and consumption:
One of the major trends found out in business social media marketing is that outsourcing of these businesses was not used. Contrary to expectations, it was just used sparingly. In this regard, the level of expertise was not heavily associated with the time based experience. Many companies who were involved with online businesses felt that they could pull it off and be experts in the field even without proper application. Many fell short of productivity fell short in the process.
Another trend with business social media marketing is that companies who got involved with networks found themselves spending more and more time as time went by. Expect to follow this trend since logically, this would be caused by the increasing network which you should be handling, replying to, sending emails, and processing. If for the first few months, you only spent 2 to three hours, a good sign that your community is growing is finding yourself spending more time online.
A logical and supposed trend when with online businesses would be to observe a direct proportion between expertise and return of investment. As companies become more established with their online communities, customers and followers would be more trusting, therefore seeing more conversion and profit from sales. New businesses should expect that time is a big factor in their productivity metrics.
The fourth trend shows that businesses who have been involved in business to business collaboration produced more sales than those who focused only with customers. This seems rational in a way that business empowerment provides better sales because of business to business cooperation and increased customer assurance.
It is also a very accepted inclination that social networks are the most used media for businesses to promote and advertise. Statistical findings showed that as of current, the top two networks used are Twitter and Facebook, with almost 90% of business involved in this.
With these pointers as information on current trends, you are now able to assess how your business social media marketing is doing and would be prepared for the succeeding months to come.